AI Insights · Timothy · December 2022
Top Beauty Retail Apps in UAE Q4 2022: Unified Platform Performance
Explore the performance of the top 5 beauty retail apps in the UAE for Q4 2022, including download trends, active user metrics, and more.
During the fourth quarter of 2022, the top 5 beauty retail applications in the United Arab Emirates demonstrated varied performance on a unified platform. Here's a closer look at the metrics for each app, sourced from Sensor Tower.
باث&بودي وركس saw its weekly downloads fluctuate, beginning at around 6.4K in late September and dipping to approximately 1.4K by mid-October. However, the app experienced a resurgence, reaching nearly 4.9K downloads in the last week of October. Weekly active users followed a similar trend, starting with 18K and dropping to around 10K in mid-October, then climbing back to 18K by the end of the month. Downloads stabilized between 2.7K and 3.6K towards the end of December, with active users ranging from 13.4K to 15.1K.
Sephora UAE: Beauty,Make up had a more consistent performance. Weekly downloads started at 1.8K and peaked at 4.8K in late November. Active users remained relatively stable, with a slight increase from 20.7K in late October to 23.9K by the end of the month. The app maintained around 20K active users through December, with minor fluctuations.
FACES Beauty – فيسز experienced a steady increase in weekly downloads, starting at 271 in late September and reaching 1.6K by late November. Active users showed a similar upward trajectory, growing from 1.8K to 4.3K over the same period. However, there was a notable drop in downloads in early December, with numbers falling below 100 for two consecutive weeks before recovering slightly to 354 by the end of December. Active users also saw a slight decline, ending the quarter at around 3.2K.
VPerfumes - Buy Perfumes had a more erratic download pattern. The app started with 722 downloads in late September, dropping to 350 by mid-October, then peaking at 947 in late November. Downloads fell again in December, ranging between 279 and 667. Unfortunately, active user data for this app was not available.
LOOKFANTASTIC: Beauty & Makeup showed a gradual increase in downloads from 192 in late September to 951 in late November. Active users followed a similar trend, starting at 793 and reaching 1.8K by late November. However, both downloads and active users saw a dip in early December before recovering slightly to 629 downloads and 1.7K active users by the end of December.
For more detailed insights and data, visit Sensor Tower.
